AGI Alliance Graphique Internationale brings together the prominent graphic designers of the world. Founded in 1951 by Swiss and French designers, AGI’s mission is to promote graphic design by means of talks, publications and educational activities. Currently AGI has a membership of 440 professionals from 38 countries. The most influential personalities in the history of graphic design were or are on the list: A.M. Cassandre, F.H.K. Henrion, Josef Müller-Brockmann, Armin Hofmann, Paul Rand, Saul Bass, Massimo Vignelli, Wim Crouwel, to name a few – but also the hottest names in today’s design business. The lack of female members is about to be corrected under the current leadership. Nominated new members to AGI undergo a strict selection process in which they must show evidences of being “an influential and outstanding person both within and outside of his or her country,” – besides the excellence of their design work.
What is AGI Open?
AGI Open is one of the leading international design conferences. Included in the annual programming of AGI Alliance Graphique Internationale, the conference is open to anyone interested in the subject. The first edition of AGI Open was held in 2010 in the city of Porto, Portugal, and brought together about one thousand attendees. Barcelona, Hong Kong, London and Sao Paulo hosted the event in the following years.
After visiting World Cities in recent years, the members of AGI Switzerland thought it would be appealing to create a contrast this time around.
Biel/Bienne, the city at the foot of the Jura Mountains, is even unknown to many Swiss. It is considered the epitome of averageness, although it is the home of a watch industry of world renown. What makes Biel appealing in particular as the venue for AGI Open is its apparent normality: the other Switzerland! Biel/Bienne is cool and Super Normal! Come and see. It’s barely one train-hour away from Basel, Lausanne or Zurich!
Not for profit
The AGI Open is a not-for-profit event. All members pay for their expenses and receive no fee for their participation. The funds raised are used exclusively to ensure that the congress takes place.