Born in 1970, Julia Hasting is a german graphic designer based in Zürich. She is the Creative Director of Phaidon Press. Since 2000, her book design approach has become the main product strategy of Phaidon, and has set a new industry standard. Julia studied graphic design at the Staatliche Hochschule für Gestaltung in Karlsruhe, Germany. Before moving to London and New York she designed corporate identities, posters and books for many cultural clients including the, ZKM - Center for Art and Media Technology, FSB doorhandles, The European Film Institute in Germany. She taught publication design at the Cooper Union School of Art in New York. Julia is also a contributing illustratior to The New York Times and The New York Times Magazine.