Born 1940, Katsumi Asaba founded his design studio in 1975, after studying at the Kuwasawa Design School and working at Light Publicity Co., Ltd. He has designed advertisements for Suntory, The Seibu Department Stores Ltd., and many other clients. Asaba is the chairman of the Tokyo Type Directors Club and is the 10th dean of Kuwasawa Design School, a visiting professor at the Tokyo Zokei University and at the Kyoto Seika University. Asaba has a particular interest in the rich cultural heritage of writing in Asia and in exploring the relationships between written and visual expression. He also holds the title of sixth degree master in table tennis (Japan Table Tennis Association).